Heatmaps, session replays, and visitor journeys — in one tool

See what visitorsactually do.

HPS EngageTracker lets you watch real sessions, discover where visitors click and drop off, analyze heatmaps, and fix conversion friction — all from the behavioral data your site is already generating.

18M+
Sessions recorded
4,800+
Websites and SaaS products
2.3x
Avg conversion lift
app.hps.io/dashboard
Scans
24,847
+12.4%
Active
142
+3 new
Conv.
8.3%
+0.8%
Scan Activity — Last 7 days
Recent QR Codes View all →
Restaurant Menu
1,842
Event Check-in
987
Product Packaging
453
1,204
Sessions captured today
38
Rage clicks detected

Trusted by 4,800+ product teams, ecommerce stores, and agencies

18M+
Sessions recorded
4,800+
Active sites
2.3x
Avg conversion lift
<5ms
Script overhead
“We had a checkout page losing 60% of visitors and had no idea why. EngageTracker showed us in one session replay — a hidden form error that only appeared on mobile. Fixed it in an hour, conversion went up 34%.”
P
Priya Sharma
Head of Product, Carto Commerce
“Google Analytics tells me that people leave. EngageTracker tells me where they stop scrolling, what they ignore, and where they rage click. That's the difference between data and insight.”
T
Tom Reeves
Marketing Director, Altitude SaaS
“We install EngageTracker on every client site as part of our onboarding. The heatmaps give us instant proof of what needs to change. Clients love seeing the evidence — it removes the guesswork from every recommendation.”
D
Dana Keele
UX Lead, Clearline Agency
The Problem

Your analytics tell you what happened. Not why.

Pageviews, bounce rates, and session counts show you numbers — but they can't show you where visitors hesitate, what they click, why they leave, or what's silently killing your conversions.

Bounce rates without context

You know 70% of visitors leave your landing page. But you have no idea if they read half the page and left satisfied, or rage-clicked a broken button and gave up. Numbers without behavior are noise.

Invisible conversion friction

A confusing form field, a CTA buried below the fold, a mobile layout that breaks on Android — these are killing your conversions silently. You can't fix what you can't see.

Design decisions made by opinion

Without behavioral evidence, design reviews become debates. Everyone has a theory about why the page isn't working. Nobody has proof. The loudest voice wins — not the right answer.

A/B tests on the wrong variables

Split-testing is expensive when you don't know what to test. Behavior data tells you exactly where to focus — the scroll cut-off, the ignored CTA, the form that triggers rage clicks.

The Solution

Stop guessing. Start watching.

HPS EngageTracker gives you a complete picture of visitor behavior — where they click, how far they scroll, which journeys convert, where they rage-quit, and exactly what happens in every session — so every improvement is grounded in real evidence.

app.hps.io/dashboard
Scans
24,847
+12.4%
Active
142
+3 new
Conv.
8.3%
+0.8%
Scan Activity — Last 7 days
Recent QR Codes View all →
Restaurant Menu
1,842
Event Check-in
987
Product Packaging
453

See every click and scroll

Heatmaps and click maps show exactly where visitors engage, what they ignore, and where attention drops off on every page.

Watch real sessions

Session recordings let you watch anonymized replays of real visitor journeys — pause, rewind, and spot friction that no metric can surface.

Follow the full journey

Visitor journey maps show the paths people actually take through your site — from arrival to conversion or exit — not the path you designed.

Fix what's killing conversion

Funnel analysis, rage click detection, and form analytics pinpoint exactly where visitors drop off so you can fix the highest-impact problems first.

Use Cases

Built for Every Industry

Whether you run a restaurant or a global retail chain, the framework adapts to your workflow.

SaaS

SaaS Product Teams

Understand how users navigate your app, where they get stuck, which features they discover, and which onboarding steps cause drop-off. Ship improvements backed by real session data.

2.4x faster problem diagnosis
Ecommerce

Ecommerce Stores

See where shoppers abandon carts, which product images get the most attention, what stops visitors from reaching checkout, and how mobile users experience your store differently.

34% avg checkout improvement
Marketing

Landing Page Optimization

Watch how visitors engage with your hero, where they scroll past your CTA, and what content they actually read before deciding to convert — or leave.

3.1x conversion lift potential
Agency

Digital Agencies

Install EngageTracker across all client sites. Use heatmaps and session replays to build evidence-based recommendations and prove the value of every design or copy change.

4.8★ client satisfaction rating
UX Research

UX Research Teams

Replace expensive usability studies with continuous behavioral data. Identify usability problems at scale and prioritize fixes by frequency and impact.

6x more sessions vs. user testing
Product

Product Managers

Make roadmap decisions grounded in evidence. See which features users actually use, which they ignore, and where the highest-friction moments are in your product.

58% reduction in assumption-driven builds
Support

Customer Support Teams

When a user reports a bug or confusion, watch the exact session replay. Reproduce the issue, identify the root cause, and resolve tickets in minutes instead of days.

3.2x faster ticket resolution
Growth

Growth & Marketing Teams

Understand which traffic sources send engaged visitors, where ad landing pages lose momentum, and how to improve content paths that lead to email signups and purchases.

44% improvement in landing page CTR
Features

Everything You Need to Scale

A complete toolkit. Start with what you need today, unlock everything as you grow.

Visitor Journeys

Map the paths visitors actually take through your site or app — from entry page to exit or conversion — and identify where journeys break down.

Click Tracking

See which buttons, links, images, and page elements get clicked — and which get completely ignored — with per-element click counts and percentages.

Scroll Depth

Measure how far visitors scroll on every page. Identify the fold, surface content that's never seen, and optimize page length for engagement.

Rage Click Detection

Automatically surface sessions where visitors furiously click the same element — a broken link, an unresponsive button, a non-clickable image — so you can fix it fast.

Funnel Analysis

Define conversion funnels and see exactly where visitors drop at each step. Identify your highest-leverage optimization opportunity at a glance.

Form Analytics

See which form fields visitors skip, which cause hesitation, which trigger abandonment, and how long each field takes to complete.

Conversion Paths

Understand which page sequences lead to conversions and which lead to exits. Optimize the journeys that actually move the needle.

Device Breakdown

Compare behavior across desktop, mobile, and tablet. See where mobile users experience different friction and where experiences diverge by device.

Privacy Controls

Built-in data masking, PII suppression, IP anonymization, GDPR-friendly consent integration, and granular recording exclusions. Privacy-first by design.

Easy Script Install

Add a single lightweight script tag and you are recording. Works with any website, landing page builder, or web app. Under 5ms performance overhead.

Analytics & Reporting

Every page tells you where it's losing visitors. You just need to look.

HPS EngageTracker surfaces the behavioral signals buried in your visitor data — not averages and pageviews, but the specific moments of friction, confusion, and drop-off that no other tool will show you.

app.hps.io/analytics
Scans
24,847
+12.4%
Active
142
+3 new
Conv.
8.3%
+0.8%
Scan Activity — Last 7 days
Recent QR Codes View all →
Restaurant Menu
1,842
Event Check-in
987
Product Packaging
453

Top clicked elements

See which page elements receive the most clicks and which are being ignored, sorted by frequency across all sessions.

Scroll drop-off points

Identify the exact depth where 75%, 50%, and 25% of visitors stop scrolling — so you know what content never gets seen.

Rage click hotspots

Surface the elements triggering rage clicks across your site so you can prioritize the most frustrating user experience failures first.

Session replay volume

Track how many sessions are being recorded, filtered by device, page, traffic source, or custom attributes.

Funnel conversion rates

See step-by-step drop-off for every funnel. Identify the single step responsible for the most lost conversions and fix it first.

Device and browser splits

Compare engagement and conversion rates across desktop, mobile, and tablet — and across Chrome, Safari, Firefox, and Edge.

Friction hotspot map

A prioritized map of the pages and elements with the highest concentration of rage clicks, abandoned forms, and exit events.

Page-level engagement

Rank pages by engagement score — combining scroll depth, click density, session duration, and return visit rate — in one sortable view.

How It Works

Up and Running in Minutes

Simple enough to start today. Powerful enough to scale tomorrow.

01

Add the EngageTracker script

Paste one lightweight script tag into your website header. Works with any site, CMS, or web app where you can add custom code. Live in under two minutes.

02

Capture visitor sessions

EngageTracker immediately begins recording sessions, mapping clicks, measuring scroll depth, and detecting rage clicks — with privacy controls on by default.

03

Review heatmaps and replays

Open any page to see its heatmap. Filter session recordings by device, page, rage clicks, or conversion outcome. Watch the moments that matter most.

04

Improve pages based on behavior

Use funnel analysis and friction reports to prioritize the highest-impact changes. Ship improvements backed by evidence — not opinions.

Pricing

Simple, Transparent Pricing

Start free. Scale when you're ready. No hidden fees.

Monthly Annual Save 20%

Starter

For small sites learning how visitors behave.

$0 /mo
Get Started Free
  • Heatmaps
  • Click tracking
  • Scroll depth
  • Session recordings
  • Basic analytics
  • Script install

Business

For teams needing deep recordings, funnels, and advanced insights.

$79 /mo
Get Started
  • Everything in Pro
  • Conversion path analysis
  • Device breakdown
  • Privacy controls & PII masking
  • API access
  • Long-term data retention

All plans include a 14-day free trial on paid tiers. No credit card required to start.

FAQ

Questions & Answers

Still have questions? Contact our team →

What is behavior analytics?
Behavior analytics is the practice of tracking and visualizing what visitors actually do on your website — where they click, how far they scroll, where they leave, and how they navigate. Unlike traditional analytics that show you aggregate numbers, behavior analytics shows you the individual moments of engagement and friction that drive those numbers.
What are heatmaps?
Heatmaps are visual overlays on your web pages that show where visitors click, move their mouse, and focus attention — using color intensity to indicate frequency. Hot colors (red, orange) show where activity is highest; cool colors (blue, green) show lower-activity areas. Click maps show click density. Scroll maps show how far down the page visitors read. Move maps show cursor movement patterns.
What are session recordings?
Session recordings are anonymized video-like replays of real visitor sessions on your website. You can watch exactly what a visitor did: where they moved their mouse, what they clicked, how they scrolled, where they hesitated, and where they left. All personally identifiable information (PII) is automatically masked before recording.
Can I see exactly where visitors click on my pages?
Yes. HPS EngageTracker provides click maps showing every clickable and non-clickable element on your page, overlaid with click count and click percentage. You can filter by device, date range, and traffic source to understand how different audiences engage with the same page.
Can I find out why my pages aren't converting?
Yes — this is exactly what EngageTracker is built for. Funnel analysis shows you where visitors drop at each step. Rage click detection surfaces broken interactions. Form analytics identifies which fields cause abandonment. Session recordings let you watch the exact journey of a visitor who didn't convert. Together, these give you the evidence to fix the right problems.
Is HPS EngageTracker privacy-friendly?
Yes. EngageTracker is built with privacy controls on by default. All recordings automatically mask input fields, password fields, and configurable PII elements before they are ever stored. IP addresses are anonymized. You control which pages are recorded, which elements are excluded, and how long data is retained. The script integrates with your existing consent management platform for GDPR and CCPA compliance.
How do I install HPS EngageTracker?
Add a single lightweight JavaScript snippet to your website's HTML header and you're live. It works with any website, CMS, landing page builder, or web application where you can insert custom code. Most installations take under two minutes. No plugin required, no complex configuration needed to start capturing data.
Will EngageTracker slow down my website?
No. The EngageTracker script is asynchronous and adds less than 5ms of overhead. It loads after your page content, so it never blocks rendering. We use compressed, CDN-served scripts optimized for minimal footprint. Your Core Web Vitals scores are not affected.
Can agencies use HPS EngageTracker for multiple clients?
Yes. Business and Enterprise plans support unlimited websites, making EngageTracker ideal for agencies. Each client site gets its own isolated recording environment, separate heatmaps, and independent analytics. You can share specific recordings or reports with clients without giving them access to other accounts.
How is this different from Google Analytics?
Google Analytics shows you aggregate data — pageviews, sessions, bounce rate, traffic sources. HPS EngageTracker shows you behavior — what individual visitors actually did. The two tools are complementary: Google Analytics tells you what your traffic numbers are; EngageTracker tells you why those numbers are what they are. Most teams use both.

Stop guessing why visitors leave. Start watching.

Join 4,800+ product teams, stores, and agencies using HPS EngageTracker to improve pages with real behavioral evidence. Free plan available — no credit card required.

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