Privacy Policy

HPS EngageTracker

Effective Date: [Insert Date]

This Privacy Policy describes how Happy Path Studios LLC ("Company", "we", "us", or "our") collects, uses, and protects information when you use HPS EngageTracker (“Service”).

1. Overview

HPS EngageTracker is a privacy-conscious behavioral analytics platform. We provide website analytics tools to businesses and agencies. We do not sell personal data.

2. Information We Collect

A. Account Information

• Name
• Email address
• Company name
• Billing information

B. Website Analytics Data

When our customers install the HPS EngageTracker script on their websites, we may process:

• Pageviews
• Click interactions
• Scroll behavior
• Form interaction events
• Session replay data
• Device and browser information
• IP address (which may be anonymized depending on configuration)

We process this data on behalf of our customers. Our customers are responsible for obtaining appropriate user consent.

3. How We Use Information

• To provide and maintain the Service
• To process payments
• To improve system performance and security
• To communicate service updates
• To prevent fraud and abuse

4. Data Controller & Data Processor Roles

For website visitor analytics data, HPS EngageTracker acts as a data processor. The website owner (our customer) acts as the data controller.

Customers are responsible for:

• Providing privacy notices
• Obtaining user consent where required
• Configuring data masking for sensitive inputs

5. Data Retention

Data retention depends on the customer’s subscription plan. Data is automatically deleted after the retention period expires.

6. Data Sharing

We do not sell personal data.

We may share information with:

• Payment processors
• Cloud infrastructure providers
• Security and fraud prevention services

All service providers are required to maintain appropriate data protection standards.

7. Data Security

We implement administrative, technical, and physical safeguards to protect data, including encryption, secure access controls, and monitoring systems.

8. International Data Transfers

If data is transferred outside of the United States, we implement appropriate safeguards consistent with applicable law.

9. Your Privacy Rights

California (CCPA/CPRA)

California residents may have the right to request access to, correction of, or deletion of personal information.

European Union (GDPR)

Individuals in the EU may have rights including:

• Access to personal data
• Correction of inaccurate data
• Deletion ("Right to be Forgotten")
• Restriction of processing
• Data portability

Requests should be directed to the website owner (data controller).

10. Cookies & Tracking Technologies

HPS EngageTracker uses cookies or similar technologies to maintain sessions, store preferences, and support analytics functionality.

Website owners are responsible for obtaining required cookie consent.

11. Children's Privacy

The Service is not intended for children under 13. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Service constitutes acceptance of updates.

13. Contact Information

Happy Path Studios LLC
[Business Address]
Email: support@hpsengagetracker.com